Fundamentals of airline marketing (Record no. 35908)

MARC details
000 -LEADER
fixed length control field 01194nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220207163413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220207b2021 nyu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367178024
040 ## - CATALOGING SOURCE
Original cataloging agency TH-BaNU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HE9781. A63
Item number 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Scott Ambrose
245 ## - TITLE STATEMENT
Title Fundamentals of airline marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 234 pages
Dimensions 7.25 x 0.5 x 9.5 inches
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Airlines -- Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TRANSPORTATION -- Aviation -- General.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Aeronautics, Commercial -- Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Blaise Waguespack
850 ## - HOLDING INSTITUTION
Holding institution Kuakarun Nursing Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Book
998 ## - STAFF NAME (NMU)
Cataloger nuch
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    National Library of Medicine Classification     Kuakarun Nursing Library Kuakarun Nursing Library Processing unit 07/02/2022   HE9781. A63 2021 0000046570 07/02/2022 07/02/2022 General Book