Place branding for small cities, regions & downtowns = (Record no. 37348)

MARC details
000 -LEADER
fixed length control field 01507nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123181354.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230123b2019 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781098740900
040 ## - CATALOGING SOURCE
Original cataloging agency TH-BaNU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.A1
Item number B167p 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Bill
245 ## - TITLE STATEMENT
Title Place branding for small cities, regions & downtowns =
Remainder of title the essentials for successful destinations
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delaware
Name of publisher, distributor, etc. Independently published
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 238 p
Dimensions 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The World of Brands and Branding --- The Rise of Small Cities --- The Nature of Place Brands --- Why Bother with Branding? --- The Challenges --- Place Branding: New Frontiers --- Economic Development and the Community Brand --- Branding Downtowns and Districts --- What is Being Branded and Why? --- Prepare to Start --- Selecting Place Branding Expertise --- Steps to a Sustainable Place Brand --- Assessment and Audit --- The Power of Positioning --- Rebranding, Stereotypes, and Clich s --- Analysis and Advantage --- Will One Brand Fit Us All? --- Architecture and Alignment? --- The Perilous Path of Taglines --- The Keys to Successful Logo Design --- Articulate --- Activation --- Integrated Marketing Communications --- Delivering Brand Experiences --- The Keys to a Beloved Sense of Place --- Adoption --- Action and Afterward
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism -- Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Place marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
850 ## - HOLDING INSTITUTION
Holding institution Kuakarun Nursing Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Book
Koha issues (borrowed), all copies 1
998 ## - STAFF NAME (NMU)
Cataloger nuch
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    National Library of Medicine Classification     Kuakarun Nursing Library Kuakarun Nursing Library Shelving Cart 23/01/2023 1 1 G155.A1 B167p 2019 0000047656 19/04/2023 23/01/2023 23/01/2023 General Book