MARKETING MANAGEMENT (Record no. 37469)

MARC details
000 -LEADER
fixed length control field 01981nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230329094657.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230329b2021 Eng||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786165774765
040 ## - CATALOGING SOURCE
Original cataloging agency TH-BaNU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name สุดาพร สาวม่วง
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. กรุงเทพ
Name of publisher, distributor, etc. ซีเอ็ดยูเคชั่น
Date of publication, distribution, etc. 2564
300 ## - PHYSICAL DESCRIPTION
Extent 265 หน้า
520 ## - SUMMARY, ETC.
Summary, etc. The book preference is 100% based on marketing skills useful for marketers, business individuals, entrepreneurs, and academic usage. The book did a complete encyclopedia concerning the art of marketing. The author of this cited a potential market for every product that needs core skills to discover. According to the author, the existence of ignorant of marketing skills might cause some marketers' jobs and hampers the sales of business professionals who are not professional marketers. This book has filled the vacuum left unexplored by other experts in marketing with references from chapter one to chapter thirteen. For instance, there are insufficient marketing materials concerning the current strategies for COVID-19 that had been a nightmare for the business world; However, this book contains sufficient informative skills concerning managing during the post and pre COVID -19 business seasons. Since no expert can predict the pandemic calendar's definite conclusion, this book has proven victorious in this area. Away from the COVID-19 hardships, this book contains several exciting topics/subtopics that some have not crossed your mind. There is more to reading this book, which is considered insufficient until you have applied its methodologies and strategies discussed into your business for sustainability.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element การตลาด
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
850 ## - HOLDING INSTITUTION
Holding institution Kuakarun Nursing Library
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://se-ed.belibcloud.com/book-detail/18035">https://se-ed.belibcloud.com/book-detail/18035</a>
Link text se-ed e-library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Local Classification
Koha item type Electronic books
998 ## - STAFF NAME (NMU)
Cataloger Bee
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Local Classification   Online Access Kuakarun Nursing Library Kuakarun Nursing Library Processing unit 29/03/2023   eb37469 29/03/2023 29/03/2023 Electronic books