Includes bibliographical reference and index.

I: What is health promotion? --- What is ‘health’? --- Health promotion: a historical overview --- Health promotion approaches --- II: Why health promotion? --- The role of health promotion in tackling contemporary health challenges --- Inequalities in health --- The importance of health promotion values --- III: When is health promotion relevant? --- Assessing health needs: principles and practice --- Valuing lay perspectives --- Understanding epidemiology and health profiling --- IV: Who is responsible for health promotion? --- The role of the individual -- The role of the state --- Partnership working --- V: Where is health promotion delivered? --- Settings approach: overarching theory --- Healthy settings in action --- Virtual settings for health --- VI: How is health promotion practised? --- Professional competencies and core skills --- Searching and appraising the evidence --- Planning and designing health promotion programmes --- Health promotion research and evaluation --- Communicating effectively