Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.
Material type:
TextPublisher: Lanham : Rowman & Littlefield, [2018]Edition: 3rd edDescription: viii, 359 pages ; 26 cmContent type: - text
- unmediated
- volume
- 9781538101049 (cloth : alk. paper)
- 9781538101056 (pbk. : alk. paper)
- HF5415.123 B557 2018
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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General Book
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Kuakarun Nursing Library | Processing unit | HF5415.123 B557 2018 C.2 (Browse shelf(Opens below)) | Available | 0000049474 | |||
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General Book
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Kuakarun Nursing Library | Shelving Cart | HF5415.123 B557 2018 (Browse shelf(Opens below)) | Available | 0000047701 |
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| HF5415 พ183ห 2560 หลักการตลาด | HF5415 ห159ส 2565 สิ่งที่เคยมอง แต่ไม่เคยเห็น / | HF5415.123 B557 2018 Integrated marketing communication : creative strategy from idea to implementation / | HF5415.123 B557 2018 C.2 Integrated marketing communication : creative strategy from idea to implementation / | HF5415.1255 C485 2011 City branding : theory and cases / | HF5415.1255 ม584บ 2566 แบรนด์ไหนจะปัง วัดที่พลังการสื่อสาร = Building A Storybrand / | HF5415.12.C6 ว235ห 2561 เหินห่าว Business อยากเก่งธุรกิจต้องคิดอย่างจีน / |
Includes bibliographical references and index.
Integrated Marketing Communication --- IMC Marketing Plans --- Branding and Positioning --- Creative Briefs --- The Creative Process --- Copywriting --- Campaigns --- Public Relations --- Newspaper Advertising --- Magazine Advertising --- Radio Advertising --- Television Advertising --- Out-of-Homeand Transit Advertising --- Direct Marketing --- Sales Promotion --- Internet Marketing and Social Media --- Mobile Media Marketing --- Alternative Media Advertising
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