TY  - BOOK
AU  - Baker, Bill 
TI  - Place branding for small cities, regions & downtowns =:  the essentials for successful destinations
SN  - 9781098740900
AV  - G155.A1  B167p 2019  
PY  - 2019///
CY  - Delaware
PB  - Independently published
KW  - Tourism -- Marketing
KW  - Place marketing
KW  - Branding (Marketing)
N1  - The World of Brands and Branding --- The Rise of Small Cities --- The Nature of Place Brands --- Why Bother with Branding? --- The Challenges --- Place Branding: New Frontiers --- Economic Development and the Community Brand --- Branding Downtowns and Districts --- What is Being Branded and Why? --- Prepare to Start --- Selecting Place Branding Expertise --- Steps to a Sustainable Place Brand --- Assessment and Audit --- The Power of Positioning --- Rebranding, Stereotypes, and Clich s --- Analysis and Advantage --- Will One Brand Fit Us All? --- Architecture and Alignment? --- The Perilous Path of Taglines --- The Keys to Successful Logo Design --- Articulate --- Activation --- Integrated Marketing Communications --- Delivering Brand Experiences --- The Keys to a Beloved Sense of Place --- Adoption --- Action and Afterward
ER  -