TY  - BOOK
AU  - Blakeman,Robyn,author
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781538101049 (cloth : alk. paper)
AV  - HF5415.123 B557 2018
PY  - 2018///]
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Communication in marketing
N1  - Includes bibliographical references and index;  Integrated Marketing Communication ---  IMC Marketing Plans ---  Branding and Positioning ---  Creative Briefs ---   The Creative Process ---  Copywriting ---  Campaigns ---  Public Relations ---  Newspaper Advertising ---  Magazine Advertising ---  Radio Advertising ---   Television Advertising ---  Out-of-Homeand Transit Advertising ---  Direct Marketing ---  Sales Promotion ---  Internet Marketing and Social Media ---  Mobile Media Marketing ---  Alternative Media Advertising
ER  -