000			01194nam a22002537a 4500
999			_c35908 _d35908
003			TH-BaNU
005			20220207163413.0
008			220207b2021 nyu||||| |||| 00| 0 eng d
020			_a9780367178024
040			_aTH-BaNU
050			_aHE9781. A63 _b2021
100			_aScott Ambrose
245			_aFundamentals of airline marketing
260			_aNew York : _bRoutledge _c2021.
300			_a 234 pages _c 7.25 x 0.5 x 9.5 inches
505			_a1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
650			_aAirlines -- Marketing.
650			_aTRANSPORTATION -- Aviation -- General.
650			_a Aeronautics, Commercial -- Marketing.
700			_aBlaise Waguespack
850			_aKCNL
942			_2lcc _cGB
998			_cnuch