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008			220817b2021 |||||||| |||| 00| 0 eng d
020			_a9781108816045
040			_aTH-BaNU
060			_aWA 525 _bM784 2021
100			_a Merryn McKinnon
245			_aHealth Promotion _bA Practical Guide to Effective Communication
260			_aVictoria _bCambridge University Press _c2021.
505			_aHealth promotion fundamentals --- nfluences on health --- Health promotion theories and models --- Communication in health settings --- Effective communication --- Ethics, risk and health promotion --- Influencing factors and empowering decision-making --- Components of effective communication --- Understanding and using media in health promotion --- Evaluation – how to measure what works --- Global health into the future --- Health promotion needs and challenges --- Global case studies
520			_aHealth Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles of health promotion in Australian and international public health contexts. Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities. The chapters consolidate and extend readers' understanding of key topics through case-study scenarios, problem-based learning activities, revision questions and recommendations for further reading. The 'Elsewhere in the World' sections link the text to health promotion programs globally. The final chapter brings together key concepts and highlights initiatives in action through a selection of eight extended international case studies. This essential resource will equip students with the knowledge and tools to prepare them for practice across a range of health and policy settings.
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