000 01697cam a2200349 i 4500
001 20062585
003 TH-BaNU
005 20230810154520.0
008 230302s2018 mdu b 001 0 eng
010 _a 2017042452
020 _a9781538101049 (cloth : alk. paper)
020 _a9781538101056 (pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.123
_bB557 2018
100 1 _aBlakeman, Robyn,
_d1958-
_eauthor.
245 1 0 _aIntegrated marketing communication :
_bcreative strategy from idea to implementation /
_cRobyn Blakeman, University of Tennessee, Knoxville.
250 _a3rd ed
264 1 _aLanham :
_bRowman & Littlefield,
_c[2018]
300 _aviii, 359 pages ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _a Integrated Marketing Communication --- IMC Marketing Plans --- Branding and Positioning --- Creative Briefs --- The Creative Process --- Copywriting --- Campaigns --- Public Relations --- Newspaper Advertising --- Magazine Advertising --- Radio Advertising --- Television Advertising --- Out-of-Homeand Transit Advertising --- Direct Marketing --- Sales Promotion --- Internet Marketing and Social Media --- Mobile Media Marketing --- Alternative Media Advertising
650 0 _aCommunication in marketing.
850 _aKCNL
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cGB
_02
998 _cāļ·nuch
999 _c37398
_d37398